Charli XCX Leaves Little to the Creativeness in New SKIMS Marketing campaign

There is no must “Guess” the colour of Charli XCX‘s underwear … for the reason that pop star put her lingerie on full show for Kim Kardashian‘s newest SKIMS marketing campaign.

Test it out … the queen of “Brat” summer time obtained moist and wild for the brand new adverts, the place she posed in a sprinkler whereas sporting a little bit white cotton bralette and matching boxer shorts.

The photoshoot was part of a bigger launch for Kim’s model, which is about to drop SKIMS Cotton on Wednesday. (For these questioning, Charlie wore the Cotton Rib Break up Neck Bralette and Boxer in Marble Stripe for her super-soaked unfold.)

Charli was definitely the proper selection for Kim’s new marketing campaign. The singer just lately made a splash in her collab with Billie Eilish … by which they sang all about their undergarments in a sexually-charged music video.

After all, Charli is not the primary notable identify to be tapped by the truth TV star-turned-underwear mogul for a marketing campaign. This 12 months alone, Kim has had Sabrina Carpenter, Usher, Lana Del Rey, Olympian Suni Lee and extra pose for her common shapewear model.

In years previous, Kim has used her celeb connections to land A-listers like Cardi B, Paris Hilton, Addison Rae, Kate Moss, Megan Fox and Tyra Banks for jaw-dropping adverts.