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Indie band previously referred to as straightforward life rebrand on Spotify following ‘David v Goliath’ battle with straightforward jet who controversially accused them of stealing their title final 12 months

  • easyLife acquired authorized letters from the funds airline over using ‘straightforward’ 
  • The airline accused the favored band of being ‘model thieves’ 

A controversial indie band which was accused of ripping off funds airline easyJet’s title has rebranded on Spotify. 

Straightforward Life acquired authorized letters from the funds airline who accused the band of ‘driving on the coat tails of the precious status’ of easyJet. 

The airline stated the band’s t-shirts and branding have been just like that of the Luton-based firm. 

A tour poster even featured an orange and white plane with the brand Straightforward Life on the jet’s tail aircraft. 

The airline additionally complained in regards to the band’s lyrics which they stated might have an effect on their firm’s status due to using foul language on a number of tracks. 

Following the battle with easyJet the band have rebranded themselves on Spotify as Exhausting Life. 

Indie band Straightforward Life have been compelled to vary their title to Exhausting Life following a authorized dispute with funds airline easyJet

The airline accused the band to using their branding to improve the group's profile. The budget airline said the band's tour poster copied the logo from their aircraft

The airline accused the band to utilizing their branding to enhance the group’s profile. The funds airline stated the band’s tour poster copied the brand from their plane

The airline, founded by Sir Stelios Haji-Ioannou, pictured, said: 'Brand theft is profitable because it is the deliberate misleading of the consumer to think that they are part of the easy family in order to increase their own sales'

The airline, based by Sir Stelios Haji-Ioannou, pictured, stated: ‘Model theft is worthwhile as a result of it’s the deliberate deceptive of the buyer to suppose that they’re a part of the straightforward household with a purpose to enhance their very own gross sales’

A trademark lawyer instructed Far Out Journal: ‘You don’t want to fret about whether or not you’ll win in court docket if the opposite aspect goes to fold.’ 

Based on Spotify, the band has greater than 700,000 month-to-month listeners. 

Following their title change, the band stated they’re now set to launch some new music. 

A lot of the band’s music has been labeled on Spotify as ‘express’. 

Their hottest music, Nightmares has been streamed greater than 63m occasions, adopted by Sangria which has greater than 35m streams. 

In February 2020 the band received the Greatest New British Artist on the the NME awards. 

The band performed underneath the outdated title for the final time on Friday, October 13 2023 in London. 

The band initially dismissed the authorized motion, claiming that that they had devised the title lengthy earlier than the easyGroup registered a trademark for easyLife, a model promoting family merchandise, in 2022 – earlier than the eventual climbdown.

It had joked in an Instagram publish: ‘For these of you that purchased gig tickets and ended up on a funds flight to Tenerife, I apologise’.

easyGroup has not commented on the band’s climbdown – however had earlier warned: ‘We don’t take into account this complicated state of affairs some type of joke.’

It earlier added: ‘Model theft is worthwhile as a result of it’s the deliberate deceptive of the buyer to suppose that they’re a part of the straightforward household with a purpose to enhance their very own gross sales.

‘It’s not an harmless mistake, however a deliberate technique to maximise their earnings with out being topic to easyGroup Ltd’s qc and with out paying their annual royalties.’

The corporate is fiercely protecting of the model, frequently going after different corporations that use the phrase ‘straightforward’ of their names.

It claims to put aside £4million every year with a purpose to take motion in opposition to what it calls ‘model thieves’.

The band has since changed their name to Hard Life to avoid further letters from the budget airline

The band has since modified their title to Exhausting Life to keep away from additional letters from the funds airline

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