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Apple reveals AI-features for iPhone, iPad and Mac

Apple will launch a variety of latest synthetic intelligence-powered options throughout a number of of its key merchandise, together with iPhones, Macs and iPads. 

These customizable instruments use generative AI to auto-complete texts and supply supplementary picture ornament and enhancements. 


Driving the information: Apple’s voice assistant Siri has additionally been given a makeover by drawing on generative chat expertise. It might probably now carry out prolonged conversations and assist simplify extra intricate duties. Siri can even take actions throughout the consumer’s product, together with including or retrieving images from the Notes app.

  • Though Apple is the world’s second-largest tech agency by market capitalization, it has lagged behind its rivals reminiscent of Google and OpenAI in offering AI options to its customers. 
  • In a bid to catch up and supply generative AI to builders and shoppers alike, Apple has launched an AI stack of expertise on its newest platform, which leverages generative AI for optimization and occasion prediction.

State of play: The announcement comes at a tough time for Apple, as smartphone and iPad gross sales have dropped by 10% and 17%, respectively, prior to now 12 months. 

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