Apple introduces AI to its merchandise at WWDC

3:55 p.m. ET, June 10, 2024

What is the distinction between Apple Intelligence and ChatGPT?

Monday’s keynote noticed two huge AI reveals from Apple: The revealing of Apple Intelligence — the identify for Apple’s proprietary suite of AI capabilities — in addition to a partnership with OpenAI that can combine ChatGPT into many Apple units. The place does one finish, and the opposite start?

The important thing distinction seems to fall within the line between what Apple described as “world information” and “private context.” The place Apple Intelligence will excel is combining details about you and your relationships and utilizing these insights to streamline your on a regular basis workflows — calling up previous photographs from an occasion or serving to you create stylized AI-generated photographs of your contacts. A lot of the processing of this information will occur inside the Apple ecosystem, both in your Apple system or in particular cloud-based Apple servers.

By comparability, Apple’s integration with OpenAI will allow you to ship particular queries concerning the wider world to ChatGPT. Apple stated that whereas Apple Intelligence will perceive an important deal about your private life, different AI fashions — akin to ChatGPT — could also be higher fitted to responding to prompts associated to extra basic data.

Any prompts to ChatGPT shall be despatched to the platform on an opt-in foundation — customers should make a aware choice to take action. You will additionally be capable of use ChatGPT to create paperwork from inside some Apple apps.

From the sound of it, the partnership will merely create a better manner for Apple customers to entry ChatGPT reasonably than offering distinctive or distinct AI options to Apple units. Notably, you can use ChatGPT by way of Apple with out making a ChatGPT account, and any prompts despatched to ChatGPT will not be logged and your information will not be saved, Apple stated. The corporate added that it is engaged on integrating different AI startups’ fashions, too.

So the 2 bulletins could possibly be seen as reasonably complementary.

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